Start with current donors

If growth means keeping what works and making it better, then nonprofits intent on growing should concentrate on current donors - the people who have already shown their support. As more people give thoughtful attention to the charities they support, give them more reasons to choose you. What do you know about your consistent givers? Is your marketing message clear about what your nonprofit does and where it is headed? How fast it gets there is really not the issue - that it gets there is entirely the point.

Increase the attention you give to your loyal donors and connect with those whose values align with those of your organization. They may be interested in a deeper level of support - a longer-term type of support.

Initiate action with consistent givers. Find out what they think. If you can build a bridge between their heart and a better world through your work, then you'll find all the resources you can handle!