Monday, March 23, 2009

The future looks good...it's the present that concerns me.

One nonprofit executive director explains sleepless nights this way: "The future looks good. The present, however, looks impossible."

Year after year this is the concern of nonprofit leaders, even in strong economies. You can change the forecast by changing development priorities. If you do, you'll be the person someone in the future looks back and sees that changed the course of history for the organization.

It's not one thing, like planned giving, that is the answer. It's a blend of several things that mark change.

1. Vision - What is your intention? If you had more than enough resources, what could happen? Pause at some point today and just think about where your nonprofit - and you - are headed. What's the potential?

2. Impact - What difference is your nonprofit making? What would not get done if your group was not around to do it? What is it you do that matters? Remember web-thinking: Your work impacts more than board members, staff, donors, volunteers, and recipients of services. The impact is also felt by family members of all concerned and children (the next generation), and colleagues, and your vendors, and many more that you may not be aware of. They benefit.

3. Relationships - Who are your stakeholders? It may not be your biggest donors at all. Look at consistent givers and disregard amount of gift - what do you know about these people? Why do they give? Approach annual givers as stakeholders and you'll begin to notice a difference in that perspective. They are more than year-to-year givers - they understand what you're doing.

Vision, impact, relationships = sustainability.

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