Consider a new perspective in your nonprofit work

Most conversations with nonprofit leaders lately have centered on this economy and its effect on incoming cash gifts. Between gift revenues slowing down and bleak (depressing) media reports about the sad state of world economic world affairs, nonprofit people are feeling vulnerable and lonely and not much like visiting prospects and donors for fear of hearing more of the same.

What if you remember that not all people are affected the same by the economy? What if you turn off the tv and think of the determination & commitment of the individuals that created the 50 and 100 year old institutions we have today? They gave during depressions and other recessions- arent' there people like that around now? Of course there are! Some of them are on your donor list, too.

So, what if you assume that your donors still want to hear from you and learn what's going on with your nonprofit? What if you are honest and say that you're offering a cup of coffee instead of lunch to protect their investment of previous gifts?

What if you visit with no particular agenda (like a solicitation) and simply because you want to stay in touch? What if you phone all donors who do make gifts and personally thank them in addition to the usual acknowledgement letter? Wouldn't that make a positive impression?

What if you focus on the positive impact that your organization is making.. giving people a sense of the important role your nonprofit continues to play in local life -as they are probably making more thoughtful choices about which nonprofits to support this year and why.

People who have cared before don't suddenly stop caring. So instead of thinking that no one will give and that they don't want to see you, assume that they want to hear from you now and that they will do their best to support you. Assume that and yours will be one of those 50 year old institutions future nonprofit leaders admire.